Can On-Hold Marketing Boost Sales For You?
You’ve put a lot of time and effort into growing your brand image but how does your caller experience affect how you are perceived? When a potential customer hears your business’s telephone message, it could be the first glimpse of the service you provide, and the culture behind it. First impressions matter a great deal. Will they get the information they need to make this call the starting point for a high quality interaction; or will they get a badly recorded voice and a long list of irrelevant options? The latter could potentially lead to customers feeling anxious and irritated. An instant turn-off.
We wholeheartedly agree with Matinée on this point. Check out their latest Audio Branding blog for more details on how to improve your brand sound: https://www.matinee.co.uk/blog/did-you-forget-your-audio-branding/