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Audio Branding for your business

Can On-Hold Marketing Boost Sales For You?


You’ve put a lot of time and effort into growing your brand image but how does your caller experience affect how you are perceived? When a potential customer hears your business’s telephone message, it could be the first glimpse of the service you provide, and the culture behind it. First impressions matter a great deal. Will they get the information they need to make this call the starting point for a high quality interaction; or will they get a badly recorded voice and a long list of irrelevant options? The latter could potentially lead to customers feeling anxious and irritated. An instant turn-off.

We wholeheartedly agree with Matinée on this point. Check out their latest Audio Branding blog for more details on how to improve your brand sound: https://www.matinee.co.uk/blog/did-you-forget-your-audio-branding/

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YouTube Channel Updates

We’re updating our YouTube channel over the next few weeks. YouTube is not only the worlds biggest video platform, it’s also the world’s biggest search engine. We’re putting all our best voice over showreels on YouTube to make it easier than ever to discover great Scottish voice talent!

A new generation of content creators search YouTube first and we need to ensure we’re reaching this audience. Keep an eye on the channel for updates! We’d welcome subscribers and any constructive criticism.

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Sky Sports choose Scottish Voice Overs

This promo was broadcast on Sky Sports on Saturday 10th 2016 as part of the build up to the first ‘old firm’ game between Celtic and Rangers for 4 years. Celtic went on to win 5-1.

The deep, evocative, Scottish Voice Over was by the talented Scottish voice actor: http://www.scottishvoiceovers.com/voices/mj13

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Beyond the Exam and Acapela Transport

One of our leading female voices has been busy lately voicing two interesting projects.

First up – she did the narration for the SQA National 4 and 5 ‘Beyond the Exam’ video:

She’s also been working with Acapela transport, not only is her voice on the trains, but she also features in this video alongside some foreign voices:

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The Basics of Microphone technique

To succeed as a professional voice artist, you must have the correct microphone technique. Training in the best technique is just as important as vocal training, however it is something which many beginners can overlook.

This excellent infographic by Matinée Multilinguall explains the basics of microphone technique.

Mountain View

 

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